The Crafter Station mark is a single interlaced glyph in forged gold. It carries the brand alone in spaces where the name is already known: app icons, favicons, merch.
The mark is constructed on a 4-circle grid of R=64. Every variant, every application, every clear-space rule derives from those four primitives.
Geometry & symmetry system
The mark adapts to medium. Monoline for inline UI. Filled for primary use. Stamp for engravings. Hologram for screens. Signal for sparse layouts.
Five canonical lockups cover ~95% of use cases. Horizontal is primary. Spacing rules lock to R/2 = 32 units.
Geist Sans for prose, Geist Mono for labels and data. Fluid scale across breakpoints. Variable axis 400–700.
96px / clamp(48px, 8vw, 96px) w700 -0.04em lh 0.92 Hero statements 56px / clamp(36px, 5vw, 56px) w700 -0.035em lh 1.05 Section titles 40px / clamp(28px, 3.5vw, 40px) w600 -0.025em lh 1.1 Sub-sections 24px / clamp(20px, 2.2vw, 24px) w600 -0.015em lh 1.2 Card titles 16px w400 -0.005em lh 1.6 Paragraphs, copy 14px w400 0 lh 1.55 Secondary copy 12px w500 0.02em lh 1.45 Captions, meta 11px w500 0.16em Section labels, all-caps 12px w400 0 Code, dimensions, IDs 10px w500 0.14em Tags, chips Crafter Station builds in public. We ship before we are ready, then iterate until it earns its place. The system you are looking at — every mark, every gradient, every micro-interaction — is the same system that ships our products, our community pages, and our open source tools.
Forged gold as the only accent. Obsidian and titanium as the resting state. Light theme inverts surfaces but keeps gold dominant in the mark.
Minimum clear space equals the height of the mark itself (x). Min size 16px to maintain legibility at favicons.
Five canonical contexts: app icon, laser engraving, embroidery, metal badge, holographic UI. Each respects the geometry above.
24×24 grid. 2px stroke. Round caps and joins. Current-color so icons inherit theme automatically.
prefers-reduced-motion.Four photography treatments. Real hands, real workshops, real light. No stock people. Gold appears as accent, never as dominant frame element.
obsidian
golddust
workshop
bw Photos of the act of building beat portraits.
Embrace texture: bricks, wood, steel, paper, leather.
Real faces from the community or no faces at all.
Gold appears as accent in the photo, never dominant.
Direct, in the open, bilingual. We ship before we hedge. We say craft, not synergy.
"We leverage cross-functional synergies to drive scalable impact across our stakeholder ecosystem."
"Unlock the next level of productivity with our revolutionary platform built for the future of work."
"We build, then ship. The site you're reading is the product. Code is in the open. PRs welcome."
Verbs first. No hedging.
Ship logs, not press releases.
ES + EN mix naturally — code-switch where it lands.
Examples, demos, code. No abstract jargon.
Real people behind the brand. First names, real Twitter.
Make things by hand. Care about the seams.
Done before it's perfect. Iterate in public.
Compounding effort. Showing up daily.
Code on GitHub. Decisions on Twitter.
Rooted in Lima. Building for the Spanish-first web.
Six anti-patterns. If you find yourself doing one of these, use a variant from section 03 instead.
Ready-to-export canvases.
OG image for share metadata, Twitter banner, Instagram square, IG/FB stories. All grid-snapped to the same R as the mark.
Tools
for makers
who ship.
Crafter Station.
Build · Ship · RepeatTools for makers who ship.
A maker collective from Lima building open tools for the next generation of crafters — in public, in code, in print.
A new
Tap for more →brand
system.
Made
by
hand.